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FITCI’s Startup U: Business Model Canvas

January 30 @ 6:30 PM 9:30 PM

In this interactive class, you will learn the principles of the Business Model Canvas to understand, design, and differentiate your business model—whether you run a startup or an established business.

With examples and interactive exercises, you will come away with a better understanding of where your business model is today, and where you might want to take it tomorrow.

The class will cover:

An overview of the Business Model Canvas, and how it differs from the Lean Canvas
Customer segments, distribution channels, and value propositions
Key activities, resources, and partners
Revenue streams and costs
Business model adaptability in a changing world
How to spot assumptions in your model that need to be tested

Presenter: Jonathan Boehman (with mentors Phillip Gomer, Amy Winchester, and Robert Stoneking)
This series is FREE to FITCI members .

Jonathan Boehman is a startup and small business consultant, specializing in innovation training, design thinking, business model development, MVP testing, and product strategy. He co-founded (and later sold) Immersion Active, a Frederick-area digital firm focused on helping companies engage with older adults online, where he worked with such brands as the AARP, Del Webb, Long Fence, and the Baltimore Ravens. Jonathan previously served as an Innovation Advisor to Healthworx (the innovation arm of CareFirst), and as Director of Innovation at Home Instead (an Honor company), the world’s largest senior care franchise system. He is the co-author of Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement.

118 N. Market Street (ROOT Building)
Frederick, MD 21701 United States
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