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StartUp U: Business Model Canvas

January 30 @ 6:30 PM - 9:30 PM

Join us and learn the principles of the Business Model Canvas to understand, design, and differentiate your business model.

Innovation is not always about new technology—in fact, many of today’s leading companies like Amazon.com, Apple, and Netflix gained market advantages with business model innovation.

In this interactive class, you will learn the principles of the Business Model Canvas to understand, design, and differentiate your business model—whether you run a startup or an established business.

With examples and interactive exercises, you will come away with a better understanding of where your business model is today, and where you might want to take it tomorrow.

The class will cover:

  • An overview of the Business Model Canvas, and how it differs from the Lean Canvas
  • Customer segments, distribution channels, and value propositions
  • Key activities, resources, and partners
  • Revenue streams and costs
  • Business model adaptability in a changing world
  • How to spot assumptions in your model that need to be tested

Presenter: Jonathan Boehman (with mentors Phillip Gomer, Amy Winchester, and Robert Stoneking)

Jonathan Boehman is a startup and small business consultant, specializing in innovation training, design thinking, business model development, MVP testing, and product strategy. He co-founded (and later sold) Immersion Active, a Frederick-area digital firm focused on helping companies engage with older adults online, where he worked with such brands as the AARP, Del Webb, Long Fence, and the Baltimore Ravens. Jonathan previously served as an Innovation Advisor to Healthworx (the innovation arm of CareFirst), and as Director of Innovation at Home Instead (an Honor company), the world’s largest senior care franchise system. He is the co-author of Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement.


January 30
6:30 PM - 9:30 PM
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Frederick Innovative Technology Center, Inc.
118 North Market Street
Frederick, MD 21701 United States
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