Why Do Companies Invest in Employer Brand Marketing?
If you assume marketing helps your sales efforts and you say hiring is one of your biggest needs, why don’t you take employer brand marketing as seriously as your sales marketing?
That’s what Stefan Frank says. He is the talent brand director at Comcast NBCUniversal, which as one of the country’s largest companies brings considerable lessons on what investments bring real results.
“There’s a natural tendency for us as humans to gravitate toward stories. We all appreciate and understand stories,” Frank said. “Anything important should be crafted as a story.”
Read the full article at: technical.ly
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