Whether you’re just getting started at the bench or looking to strengthen your foundation in cell culture, this webinar is designed to help you build confidence and set yourself up for long term success. For more than a century, ATCC has been a trusted source of authenticated, reliable biological materials—and now we’re sharing the essential best practices that underpin high quality, reproducible mammalian cell culture. In this session, you’ll learn the core principles every new cell biologist should master: how to choose the right cell model for your experiments, maintain healthy cultures, and prevent the contamination issues that can derail your work. We’ll walk through the entire workflow using clear, practical guidance, troubleshooting advice, and proven ATCC validated methods. By the end of the webinar, you’ll be equipped with the tools and know how to cultivate robust, consistent cell cultures—empowering you to generate trustworthy data, accelerate your projects, and grow your expertise with confidence. Also, be sure to stay for the lively Q & A session, where ATCC experts will answer your cell culture questions.
Key takeaways:
Master the essentials of mammalian cell culture – Learn the foundational principles needed to choose the right cell models, maintain healthy cultures, and avoid common pitfalls that disrupt experiments.
Strengthen reproducibility with ATCC validated methods – Discover standardized approaches and proven workflows that help ensure your results are consistent and scientifically sound.
Identify and prevent contamination early – Understand how to detect, avoid, and troubleshoot contamination—including hidden threats like mycoplasma—to protect data integrity and culture health.
Build confidence with practical, real world tips – Walk away with actionable guidance, troubleshooting strategies, and best practices you can apply immediately at the bench.
