What Real Product-Market Fit Looks Like in MedTech

Many MedTech startups struggle to raise capital—not because of their tech, but because their product-market fit isn’t fully aligned. In this live discussion, Elyse Heob and Dr. Fehmida Kapadia will break down the four pillars of real PMF in MedTech: solving a critical clinical problem, aligning with regulatory and reimbursement pathways, creating a solution preferred by users, and gaining traction through pilots or early sales. This session is for anyone serious about building a product that wins in the real world—whether you’re just starting out or preparing to scale.