Who Cares What People Think of the New Brand – “The BioHealth Capital Region”

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Who Cares What People Think of the New Brand – the “BioHealth Capital Region” So, MedImmune just unveiled a new brand for the biotech industry. People can’t stop talking about it and many are asking if it will stick.  Personally, who cares what people think of the new brand, “the BioHealth Capital Region”? It was named, [….]