This piece on how organizational storytelling and recruitment marketing work together to engage candidates is an excerpt from our download, The Complete Guide to Organizational Storytelling.
Recruitment marketing’s job is to attract and convert quality candidates to your organization. According to a recent LinkedIn study, 70 percent of the workforce is passive talent and 30 percent is actively pursuing a new job.† With this balance in mind, your recruitment marketing team will use organizational storytelling to:
Convert active candidates
Nurture passive candidates
Read the full article at: storiesincorporated.com
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