Why Would Candidates Choose You? A Review of Pharma and Biotech Career Site Messaging

Published on : Published by : James Ellis

In the pharma/biotech space, talent generally gets to choose where they want to work. But in order to make an informed choice, they require specific, differentiated information about potential employers and what kind of culture, values, and working experience they can expect.

5 Strategies for Defining Your Employer Brand

Published on : Published by : BioBuzz Media

Vanilla is one of the most popular flavors in the world. Just ensure it doesn’t become how people describe your employer brand.
Today’s job candidates and workers are often compelled to stay with one company versus another because of the company’s purpose and value. In other words, companies need a strong, direct, authentic employer brand that keeps employees from quitting and joining the Great Resignation. In most cases, a vanilla employee experience won’t cut it anymore.

Storytelling: A Recruitment Marketing Advantage

Published on : Published by : BioBuzz Media

This piece on how organizational storytelling and recruitment marketing work together to engage candidates is an excerpt from our download, The Complete Guide to Organizational Storytelling.
Recruitment marketing’s job is to attract and convert quality candidates to your organization. According to a recent LinkedIn study, 70 percent of the workforce is passive talent and 30 percent is actively pursuing a new job.† With this balance in mind, your recruitment marketing team will use organizational storytelling to: 
Convert active candidates
Nurture passive candidates

Top Life Science Employers in Maryland, 2020

Published on : Published by : Steven Surdez

The combination of a booming biotech market with an additional surge of hiring by vaccine and diagnostic companies in Maryland has resulted in record-low unemployment and competition for talent at an all-time high.